Personal Finance Brand | At Home with Jess

Home Office Brand Photoshoot San Francisco Bay Area

I’ve always been inspired by my good friends Jess. She’s held a wide range of finance and accounting roles, but has always held a passion for helping women get in control of their money. Her mission is to grow women’s confidence in their personal finance so they can build the life of their dreams. I’m so excited to watch her take this goal to the next level.

We planned this session around her two goals: a solid headshot she could use everywhere and lifestyle images to use for her marketing materials. With that in mind we go to work looking through Instagram for inspiration. We explored everything from The Every Girl, other women in finance and even some home styling vibes. I also took a look at her marketing materials to make sure we had the right number of horizontal and vertical shots to give her intentional images. (This is so important in planning. It ensures you actually use your images!) This planning helped us create a mood-board and shot list that worked for her needs.

We chose to user her home office for a personal brand photoshoot, since she she has some amazing decor. This meant we focused more on the props she needed to tell her story. We bought the cutest calculator and even borrowed her daughter’s piggy bank. (It’s the cutest!) This really brought who she is and her story to life.

I’m so excited Jess has personal brand content she can use to create new materials for her client and up-level her social media game. Take a look at the styling! Also, if you are wondering where her love of personal finance came from, check out her book on Amazon. Here is the link.

If you have questions about how to telling your story and bring your marketing materials to life, let’s chat!

To see more work, check out my full portfolio.