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Brand photoshoot locations are another key part to taking control of your brand content. I remember the first time I tried to look for good photoshoot spots. I definitely Googled it and was surprised by how little I found. It felt so frustrating. If you are feeling confused on where to find the perfect location, keep reading!
This blog post will break down how to choose the right locations for your brand shoot. We talk about where to find locations and what you need to consider before making your final selections. Let’s dive in!
#1 – YOUR BRAND STYLE
It’s important to keep your brand style in mind and look for places that match your vibe and esthetic. For example, let’s say you have more a of a minimal style with lots of white space. You will want to look for places with white walls, minimal decor and neutral hues that match your brand color esthetic.
Minimal Style: Minimal Style Home Near Joshua Tree, CA
#2 – THE RIGHT LIGHTING
A big part of getting the shots you want is the lighting situation at your brand photoshoot locations. A great brand photographer can always bring in studio lighting to get things to look perfect, but it’s always good to look for natural light as well.
Big Windows & White Walls: Bright & Airy in Los Angeles, CA
*Bonus tip! In the northern hemisphere stable, north facing windows bring in the most stable light throughout the day. The light will be the same during daylight. We want bright light but not light coming in directly for more light & airy photos.
#3 – SOME VARIETY
The number one concern from my clients when choosing locations and wardrobe is variety. You can find a lot of variety in a single location if there are a number of rooms, different backdrops and outdoor space.
Lots of Rooms, Props & Backdrops: Variety Space in Oakland, CA
#1 – PEERSPACE & AIRBNB*
Now let’s get down to where to find these brand photoshoot location gems. First, you want to browse sites like Peerspace or Airbnb.
Teal lover’s paradise Fun teal vibes in Palm Springs, CA
*Always get permission in writing from the host before booking an Airbnb for a photoshoot. Some owners are totally fine with photoshoots, some charge more for photoshoots and some simply don’t allow it. For Peerspace rentals, it is generally clear that you will be using this for a photoshoot and the same level of permission may not be needed.
#3 – INSTAGRAM & PINTEREST
For dreamy outdoor locations, fun hotels or coffee shops social media might be your best choice. I often bookmark photos in locations I want to try out and save them for later. You can also search using hashtags and geotags on Instagram.
Check out these ideas on Pinterest in the Palm Springs area & San Francisco Bay Area
#1 – PERMISSION & PERMITS
For some outdoor locations, especially national or local parks, there can be a permit process to legally do a photoshoot there. You will want to make sure you reach out and get all the permits in line.
#1 – TRAVEL TIME
Many brand photoshoots include at least 2-3 location options. So when choosing your locations you want to think about the travel time between each location.
I know this might seem like a lot to consider, but it taking control of your brand photoshoot locations helps you stay on top of your brand’s consistency. If this all feels too overwhelming, always reach out to your photographer. It’s important to get a space you feel good about. They often have a ton of ideas and have shot in many locations, use them as a resource.
Let me know if you are struggling with ideas, I’m always happy to help brainstorm.
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