Creating a Brand Photoshoot Shot List to Plan Your Social Media Content

A brand photoshoot shot list will ensure you get the content you need. How do you build one? Let’s break it down so you can easily plan 3-6 months of social media content in one day.

When I first started building my business account on Instagram, I felt overwhelmed. I would plan content day by day, snag whatever images I had that I could use and then post. Gradually I built up to planning a week at a time, but still I wasn’t feeling as on top of it as I wanted.

I had of course heard about Jasmine Star’s Social Curator program where she helps you plan a month of content at a time. Yet I wasn’t sure how to get all the images I wanted ready to go for months of content.

I sat down one day to figure it out for myself and it ended up being a lot easier than I expected. I decided to share this with my clients and build it into my services. I can’t wait to make social media content easier for you too! Let’s dive in.

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How to plan 3-6 months of content in one brand photoshoot.

 

#1 GAIN INSPIRATION FROM YOUR LOCATIONS

Think about the locations you’ve chosen for your photoshoot and use it to inspire your shot list. Save ideas you have seen on Instagram or Pinterest to help you build your shot list.

If you’ve chosen an Airbnb or Peerspace location, look at their Instagram feed or the images on the listing. This will help you decide what areas you want to use in the space and add more ideas to your inspiration board.

If you are using a popular outdoor location, check the location on Instagram or Pinterest. You can get a great idea of what others have done and build your own unique ideas from there.

#2 THINK ABOUT UPCOMING CONTENT

Think about what you have planned for the next few months. Do you have a launch coming up? Do you need to add more video content? This will inspire your shot list as well.

Let’s say you have a launch coming up and you need a certain number of posts, stories and Pinterest content. That will help us determine what to communicate, how many horizontal/vertical images and the videos you need.

#3 INCORPORATE YOUR BRAND THEMES

A key part of building consistency and trust on social media is having themes you cycle through and repeat. This helps people get to know you and understand what to expect from you each week. Keep these 4-5 themes in mind when you build your shot list. It’s easy to get through a week of content using a post about each theme.

If you aren’t sure what your brand themes are and want help creating some, take a look at this post. The themes I try to stick to are pizza, self-care, Palm Springs, San Francisco and video content.

#4 SHOW WHAT YOU DO

This step is important for building your brand photoshoot shot list! People want to see what you do and visualize how to incorporate your product or service into their life. Think about ways you can show your ideal customer what the behind the scenes looks like. Show them your product in use, what it’s like to be on a call with a client or you working on your laptop on the couch.

This is one of my favorite places to add video content! So think about how you could add movement and bring the behind-the-scenes content to life.

#5 WRITE IT OUT

Now that you’ve gathered inspiration, thought about your upcoming plans, added in your brand themes and thought about how to show what you do – it’s time to write it out! Get out a piece of paper, a planner, Trello or Notion and plan out what content you need. It helps to do this with real tangible dates and weeks.

Bonus Tip – Write out the type of content you need for each day, photo or video. Then think about if it should be horizontal or vertical.

You got this! As always reach out for help by email or in my DMs.