Attract Your Ideal Client With Video Content in 3 Ways

Here are my 3 favorite tips to add video content to your marketing and attract your ideal client. If you haven’t noticed, video is all the rage right now. Are you feeling left behind, out of the loop or confused on how to reach your ideal client with them? Let’s dig in!

But before we get started, did you know:

• Social media posts with video have 48% more views. 
• Including a video on your landing page can boost your conversion rate by up to 80%. 
• Adding video to your emails can increase click rates by 300%

Source: Bitable

With that in mind I’m going to share 3 ways you can attract your ideal client and get started with video content.

 

INCREASE VISIBILITY & ENGAGEMENT

If you attract your ideal clients using social media and want a quick boost to your engagement, try posting a short video. I’ve noticed videos of me interacting with a client or showing what I do/love tend to perform so very well on Instagram. With Reels and TikTok available now, it’s even easier to make a quick video.

Let’s compare these two:

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• 

Don’t get me wrong I love the photo. But do you notice how you know get to know more about me and my personality from the video?

 

CONVERT CUSTOMERS

How do you close sales with your customers? Is it through a checkout page, a sales email or a proposal? Try adding a short video there! If your customer has any doubts then a quick video could help them get that last bit of trust they need to convert.

I suggest telling them a little bit more about you, your offer, showing them the transformation they can expect or adding in a video testimonial from your past clients.

 

DELIEVER A FREEBIE

How many freebies have you signed up for that you have never even opened or used? (Too many!) If you want your freebie to have an impact try including a walkthrough. Show your customer how to use the freebie, walk them through the steps and help them make use of it in their life/biz.

 

WHAT ELSE ATTRACTS YOUR IDEAL CLIENT?

If none of these resonate with you, that’s ok! I want you to think about two things:

• Is there another opportunity you see to show up on video? An opportunity that maybe fits your business or content better. Get to brainstorming and have fun with it!
• Is video content really right for attracting your ideal client at all?

     

OTHER BRANDING IDEAS