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Is your ideal client profile helping you get more clients, focus your offer and streamline your business? My guess is probably yes and no. The ideal client profile is everywhere these days and in the online business community, everyone wants to know who your ideal client is. While the ideal client profile is a great […]

Should you throw your ideal client profile out the window?

Design Strategy, User Research

Woman sitting outside on chair looking pensive
Bhoomi Arrow

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Let’s talk about customer research and how this can lead to more intentional branding for you. Let’s dive in! Starting Out in Tech Like many San Franciscans, I spent part of my career working in tech. It was plenty of fun, challenging, and sometimes just as weird as the show Silicon Valley portrays. I started […]

Design and customer research for intentional branding.

Bhoomi Arrow

Design Strategy