Most brands struggle to attract more customers to their business at some point. It’s inevitable, but it doesn’t have to keep you wondering what to do next. I’m going to show you 3 of my favorite ways to make sure your business resonates with your audience. We’ll find out if your brand is communicating what […]

Your ideal client is waiting for you, all you have to do is cater to them exclusively. That means narrow your focus down to serve one customer type and do it well. Not two, not three, only one. Yes, I said it. I know it’s controversial. I’ve heard almost every objection you’ve got. I’ll miss […]

Is your ideal client profile helping you get more clients, focus your offer and streamline your business? My guess is probably yes and no. The ideal client profile is everywhere these days and in the online business community, everyone wants to know who your ideal client is. While the ideal client profile is a great […]